Privacy Policy

The American Fence Company (“we,” “us,” or “our”) values its users’ privacy. This Privacy Policy (“Policy”) will help you understand how we collect and use personal information from those who visit our website or make use of our online facilities and services, and what we will and will not do with the information we collect. Our Policy has been designed and created to ensure those affiliated with The American Fence Company of our commitment and realization of our obligation not only to meet, but to exceed, most existing privacy standards.

We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page. If at any point in time The American Fence Company decides to make use of any personally identifiable information on file, in a manner vastly different from that which was stated when this information was initially collected, the user or users shall be promptly notified by email. Users at that time shall have the option as to whether to permit the use of their information in this separate manner.

This Policy applies to The American Fence Company, and it governs any and all data collection and usage by us. Through the use of www.theamericanfenceco.com, you are therefore consenting to the data collection procedures expressed in this Policy.

Please note that this Policy does not govern the collection and use of information by companies that The American Fence Company does not control, nor by individuals not employed or managed by us. If you visit a website that we mention or link to, be sure to review its privacy policy before providing the site with information.

Specifically, this Policy will inform you of the following:

• What personally identifiable information is collected from you through our website or services;

• Why we collect personally identifiable information and the legal basis for such collection;

• How we use the collected information and with whom it may be shared;

• What choices are available to you regarding the use of your data; and

• The security procedures in place to protect the misuse of your information.

Information We Collect

It is always up to you whether to disclose personally identifiable information to us, although if you elect not to do so, we reserve the right not to register you as a user or provide you with any products or services. This website collects various types of information, such as:

• Voluntarily provided information which may include your name, address, email address, phone number, billing and/or credit card information which may be used when you purchase products and/or services and to deliver the services you have requested;

• Information automatically collected when visiting our website, which may include cookies, third-party tracking technologies, and server logs;

• Phone number and consent status when you opt into our SMS messaging services;

• Non-personal anonymous demographic information such as age, gender, household income, political affiliation, race, and religion, as well as type of browser used, IP address, or operating system.

Please rest assured that this site will only collect personal information that you knowingly and willingly provide to us by way of surveys, completed membership forms, emails, or SMS opt-ins. It is the intent of this site to use personal information only for the purpose for which it was requested and any additional uses specifically provided for in this Policy.

Why We Collect Information and For How Long

We are collecting your data for several reasons:

• To better understand your needs and provide you with the services you have requested;

• To fulfill our legitimate interest in improving our services and products;

• To send you promotional emails or SMS messages containing information we think you may like, when we have your consent to do so;

• To contact you to fill out surveys or participate in other types of market research;

• To customize our website according to your online behavior and preferences.

The data we collect from you will be stored for no longer than necessary. The length of time we retain said information is determined based on the relevance of the data, legal retention requirements, and the legitimate interest in maintaining such records.

Use of Information Collected

The American Fence Company does not now, nor will it in the future, sell, rent, or lease any of its customer lists and/or names to any third parties.

We may use personal information to operate our website, provide the services requested, and inform you of other products and/or services that may be available. We may also contact you regarding surveys or research questionnaires related to our offerings.

We use various third-party social media features (e.g., Facebook, Instagram, Twitter, LinkedIn) which may collect your IP address and require cookies. These services are governed by their own privacy policies and are not under our control.

SMS Messaging Terms

By opting into our SMS program, you agree to receive text messages from The American Fence Company regarding our services, updates, and promotions.

• Message Frequency: You may receive up to 30+ messages per year, depending on your interaction with our services.

• Data Use: We collect your phone number and consent status solely for delivering SMS messages related to the campaign you have opted into.

• Data Sharing: We do not share your SMS opt-in data with any third party unrelated to the delivery of SMS services. We may share this data with platform providers, phone carriers, and vendors that assist in delivering the messages.

• Opt-Out Instructions: You can opt out at any time by replying “STOP.” For assistance, reply “HELP.”

• Cost Disclosure: Standard message and data rates may apply. Please check with your mobile carrier.

• Contact Info for SMS:

• Phone: 978-289-4225

• Email: service@theamericanfenceco.com

Disclosure of Information

We will not use or disclose your information except:

• As necessary to provide services you have ordered;

• As outlined in this Policy or with your consent;

• In aggregate form where your identity cannot be reasonably determined;

• As required by law, subpoena, or legal process;

• To auditors or third parties assisting with operations, under confidentiality obligations;

• To enforce our Terms of Service;

• To protect the rights and property of The American Fence Company.

Non-Marketing Purposes

We may contact you for non-marketing purposes such as service notifications, security alerts, or updates to this Policy. Notices may be sent via email, phone, or posted publicly.

Children Under the Age of 13

This website is not directed to children under 13. If personal information is inadvertently collected from a child, we will delete it or obtain verifiable parental consent. Children under 13 must have permission from a parent or guardian to use this site.

Unsubscribe or Opt-Out

You may opt out of receiving communications from us at any time. To unsubscribe from emails or newsletters, send a request to service@theamericanfenceco.com. To opt out of SMS messages, reply “STOP” to any text.

For third-party websites, you must contact those sites directly to manage your preferences.

Links to Other Websites

Our website contains links to affiliate and external sites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.

Notice to European Union Users

Our operations are based in the United States. By providing your information, you consent to its transfer and storage in the U.S. We follow applicable frameworks to ensure your data is treated securely and respectfully.

Security

We use encryption and secure protocols to protect your data online and offline. Sensitive information (e.g., credit cards) is transmitted securely. Only authorized personnel have access to your information. We take all reasonable steps to safeguard your data from loss, misuse, or unauthorized access.

Acceptance of Terms

By using our website, you accept this Privacy Policy. If you do not agree, please refrain from further use. Continued use after updates indicates your acceptance of any changes.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us:

The American Fence Company

📍 300 Brickstone Sq Ste 201, Andover, Massachusetts 01810

📧 service@theamericanfenceco.com

📞 978-289-4225